Become a Minerva Mentor.

Lead women through meaningful business transformation — while building a sustainable, values-led income stream of your own.


Becoming a Minerva Mentor is not a franchise, a coaching certification, or a “business opportunity” in the traditional sense.


It is a leadership role for experienced women who want to do business differently — and help other women do the same.

What Becoming a Minerva Mentor Is — and Isn’t

What it IS

  • A leadership role rooted in lived experience

  • Facilitation, not teaching

  • Relationship-based, recurring income

  • Structured and supported

  • Built around who you are — not who you’re told to be

What it is NOT

  • A franchise

  • A coaching qualification

  • A rigid, one-size-fits-all model

  • Hustle culture in disguise

  • A beginner pathway

What Does a Minerva Mentor Do?

A Minerva Mentor facilitates a Minerva Business Circle — a confidential, curated space where women come together to reflect, make aligned decisions, and grow their businesses in ways that actually work for their lives.

There are no slides.


No strategies being imposed.


No one being told what they should do.

As a Mentor, you don’t perform, fix, or rescue.


You hold the space, guide the process, and lead through presence, experience, and perspective.

About the Minerva Business Circles


Minerva Business Circles are intentionally different from traditional masterminds, coaching groups, or networking spaces.

They are built around:

  • clarity over noise

  • reflection before action

  • sustainable growth

  • sovereignty in decision-making

This isn’t just about supporting others—it’s about creating your own thriving mentoring business, built for long-term success.

Who Becomes a Minerva Mentor?



Minerva Mentors are experienced women. Not performers. Not beginners.

You may already have run your own business, exited or reshaped your work,

or have another income stream and want something more meaningful.

You’re likely trusted by other women, calm in complexity, confident without needing to prove it,

and ready to lead without over-explaining yourself.

This is not for everyone — and it’s not meant to be.

Estelle Balfour-Helliwell, Mentor for the Ribble Valley, Lancashire

Mentors Are “Products of the Product”



Every Minerva Mentor experiences the Circle as a member first.

Before launching your own Circle, you:

  • participate as a member in another Mentor’s Circle

  • experience the process from the inside

  • spend a minimum of three months in the work

This is non-negotiable.

You don’t lead something you haven’t lived.


You don’t offer something you don’t embody.

The Support You Receive as a Mentor



Minerva is not a solo endeavour.

As a Mentor, you receive access to the Mentors’ Monthly Business Circle, peer-level support from other experienced Mentors, clear structure for how Circles run, and the freedom to lead in your own way within firm boundaries.

You are supported as much as you support others.

Judith Wright, Online Mentor.

What You’re Really Building



This isn’t about scaling fast.


It’s about building something that lasts.

As a Minerva Mentor, you create recurring, relationship-based income, a body of work you’re proud to stand behind, and a leadership role that fits your life rather than consuming it.

For many women, this becomes a core income stream or a portfolio role that still feels alive.

Why Minerva Exists



Minerva was born from a simple belief:

Women don’t need more strategies.


Business doesn’t need to be performative.


Leadership doesn’t need to be exhausting.

The work is rooted in Minerva: A Manifesto for Women Who Want to Do Business, Make Money, and Enjoy Life — and brought to life through the Circles.

At its heart, Minerva is business with sovereignty at the centre.

Your Next Step



If you’re curious — not convinced, not sold — curious —
the next step is a conversation.

No application funnel.


No pressure call.


No pitch.

Just a grounded conversation to see whether Minerva Mentorship is a fit — for you and for us.

Message Us to Start a Conversation

Country

*there is no obligation or commitment to the opportunity at this stage. The information will be used solely to identify if there is a potential match with what we offer.

The Minerva Manifesto™ is a trading style of Avant-Garde Transformations Ltd, Cotton Court Leyland, 317 Golden Hill Lane, Leyland, PR25 2YJ

Copyright 2025. All Rights Reserved.

Terms and Privacy